case study-Starbucks Buys Wind Power to Reduce Climate Impact, 1 June 2005

Starbucks Coffee Company committed recently to purchase wind power to offset a portion of the energy used in its operations. The commitment puts the company in the top 25 U.S. purchasers of renewable energy. Mitigating climate change is the driver behind Starbucks' decision to buy renewable energy certificates, which allow any size company to support renewable energy. Starbucks has a strong ethic of environmental and social responsibility. With its dependence on agricultural production, Starbucks is especially concerned about the effects of global warming.