Nokia's Energy-saving Battery Chargers

An article found in Business Week recent days (http://www.businessweek.com/globalbiz/content/jan2008/gb20080129_384916.htm?chan=top+news_top+news+index_global+business), it says that Nokia has promised to continually putting efforts in reducing the energy consumed by the battery chargers. The company aims to reduce the average no-load power consumption by 50% by the end of 2010. Even before they joined WWF Climate Savers program in January this year, they have been putting efforts in energy saving projects in different countries. In fact, by reducing energy usage, we not only able to save money but at the same time, we can reduce the emission of "green house gas". For example, the electricity generation by coal-burning in Gauteng, South Africa produces carbon dioxide (CO2) when burnt. Thus, by reducing energy usage, we can defintely prevent more carbon dioxide to be emitted. Simply by looking at Nokia's effort in the business, we should actually realize the importance of thinking beyond profitability. There is something priceless and much more important than grabbing profit. We have the obligation to take good care of our invaluable environment. Small incremental efforts may be a good start in protecting the environment. In short, everybody has the responsibility to protect our environment, even in a business. Indeed, there's alot other companies, besides Nokia, has begun to working on their social responsibility at all aspects. They not just trying to producing environmental-friendly products, they also give contribution at other socially beneficial programmes for the sake of community.